Which of the following is considered a legitimate form of life insurance advertisement?

In the context of life insurance advertising, a paid celebrity endorsement is considered a legitimate form of advertisement because it typically involves a formal agreement where the celebrity promotes the insurance products, often showcasing the brand's credibility and trustworthiness. This type of marketing relies on the established reputation of the celebrity to influence potential customers positively and is often regulated to ensure clarity and truthfulness in the portrayal of the insurance products.

Unlike celebrity endorsements, direct mail brochures can be effective but must comply with specific regulations to avoid misleading consumers. Random social media posts may lack structure and professionalism, leading to potential misinformation unless they are part of a broader, compliant marketing strategy. Unsolicited emails can lead to legal issues under regulations like the CAN-SPAM Act, as they can be viewed as intrusive and are often not considered a legitimate advertising method in the insurance industry.